Adidas is done doing business with Kanye West.
On Oct. 25, the fashion brand announced it would be cutting ties with the rapper after his antisemitic messages on social media.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies,” the brand continued. “Adidas will stop the Adidas Yeezy business with immediate effect.”
Adidas’ decision comes as many try to distance themselves from the Grammy winner. On Oct. 24, a spokesperson for CAA confirmed to NBC News that Kanye is no longer a client.
In addition, a completed documentary focused on Kanye has been shelved, MRC studio executives Modi Wiczyk, Asif Satchu and Scott Tenley announced in a memo on Oct. 24. “We cannot support any content that amplifies his platform,” the executives wrote in a memo obtained by NBC News. And just days earlier, Balenciaga announced it has severed its relationship with the Yeezy founder.
In a since removed Oct. 8 tweet, Kanye wrote that he was “going death con 3 on Jewish people,” adding that “you guys have toyed with me and tried to black ball anyone whoever opposes your agenda.”
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